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We exist to help ambitious businesses grow. Practically, measurably, sustainably.

We work particularly well with travel, tourism, mobility, professional services, B2B services, technology-enabled businesses and sales-led organisations where customer journeys, CRM adoption, reporting and commercial process matter.

Our story

Red Pegasus Group was founded on a simple belief: great commercial expertise should not be the exclusive preserve of large businesses with large budgets. We built a business specifically to give growth-stage companies access to the strategy, technology, and talent that the best-run organisations rely on.

Red Pegasus Founders in Tech Setup

The beginning

Red Pegasus was founded during Covid, at a time when many businesses were being forced to rethink how they sold, managed relationships and supported customers. The opportunity was clear: strong commercial thinking and well-implemented CRM technology could help ambitious businesses scale with more structure, visibility and confidence.

The early proposition was built around what Colin knew best: sales leadership, problem-solving and helping businesses turn opportunity into action. The focus was never consultancy for consultancy’s sake; it was practical commercial support that made sales teams’ lives easier and gave leadership teams better control.
2020
Our Story 2021

Building the proposition

The first phase of Red Pegasus grew through trusted relationships, referrals and hands-on client work across commercial leadership, sales training, CRM advice and scaling support. Working with our first customers shape the proposition around a clear need: companies did not just need advice, they needed practical support to improve how they sold, followed up, reported and grew.

This period proved an important lesson that still shapes the business today, sales performance is rarely improved by technology alone. Businesses need the right process, the right tools, the right data and the right adoption habits working together.

2021
Our Story 2022

The HubSpot specialisation

In January 2022, Red Pegasus became a HubSpot partner, formalising what had already become central to the business: helping companies turn their CRM from an admin system into a commercial growth platform. HubSpot gave Red Pegasus a way to combine sales process, marketing automation, customer service, reporting and adoption in one scalable system.

As the work became more technical and more strategic, the team expanded its capability across implementation, migrations, automation, dashboards, integrations, training and ongoing optimisation. The goal was not simply to configure HubSpot correctly, but to configure it around how each client actually sells, markets and serves customers.
2022
Our Story 2024

Where we are now

Today, Red Pegasus is a Platinum HubSpot Solutions Partner and a commercial growth consultancy supporting ambitious businesses across travel, tourism, mobility, B2B services, professional services and technology-enabled sectors. The team combines HubSpot specialists, commercial consultants, developers, customer success and delivery expertise to support clients from strategy through to implementation and ongoing improvement.

The business has grown year on year, but the principle has stayed the same: great systems only work when they support great commercial behaviour. Red Pegasus exists to help businesses build the process, technology and operating rhythm they need to grow practically, measurably and sustainably.

2024

What drives us

We are practitioners, not theorists. Every senior member of the Red Pegasus team has spent years working in commercial roles — building sales pipelines, running marketing campaigns, managing teams, implementing CRM systems — before we ever advised anyone else on how to do it. That experience is the foundation of everything we do.

The values we live by

Integrity

Being open, honest, and trustworthy is the foundation of every successful relationship. We pride ourselves on these qualities and believe that solid, long-lasting partnerships are only possible when both parties operate with complete transparency. If we cannot help you, we will say so.

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